CAASie partners with Digital8 to bring Out-of-Home to digital marketing

Instead of purchasing a fixed duration campaigns, advertisers will be able to bid in real-time for individual ad plays that range from 5-30 seconds.  This flexible arrangement makes billboard advertising comparable to Google Ads or Facebook (and other social media) advertising, giving small businesses the opportunity to stand toe to toe with the larger companies that traditionally dominate the scene.

Digital8 has long been one of the premier digital agencies in Brisbane; with a strong focus on return-on-investment-driven integrated marketing campaigns executed across multiple media channels. However, out-of-home has always been elusive – the traditional buying process lacked the flexibility that would allow out-of-home to accommodate the dynamic needs of a digital marketing campaign. Combined with CAASie, Digital8 can now bring their clients an entire new avenue for advertising and be on the forefront of advertising technology. This partnership with CAASie enables Digital8 to offer unrivalled omni-channel marketing campaigns for their customers, not only in Brisbane, but across an entire global marketplace of out-of-home media. 

Moreover, the CAASie team encourage new advertisers to take advantage of Digital8’s wealth of digital advertising experience and expertise in strategy, planning and management of cross-platform campaigns.