CAASie Advertising Policy.

Our Advertising Policies provide guidance on what types of advertising content are allowed. When advertisers upload an artwork, each artwork/advert  is reviewed against these policies. 

Artworks will also be reviewed by the owners of any digital screens or billboards to ensure that the content is appropriate to display on their assets. 

Advertising Policy 2019

Published 10-11-2019
Last edited 10-11-2019

These policies are subject to change at any time without notice.

The artwork review and approval process.

Before Ads appear on any digital screen, they’re reviewed to make sure that they meet our Advertising Policies and are appropriate for display. After CAASie has reviewed the artwork, each supplier (screen/billboard owner) will have final approval over the content which may or may not be displayed on their assets. Some councils and building owners will also restrict or influence ad content.  This process may take up to 12-48hrs, depending on location. 

What we consider

During the artwork review process, we’ll check your ad’s images, text and targeting. 
Your ad may not be approved if the content isn’t fully functional, doesn’t match the product/service promoted or doesn’t fully comply with our Advertising Policies. 

What happens after an artwork/ad has been reviewed?

After your advert has been reviewed, you’ll receive a notification letting you know whether your advert has been approved. If it’s approved, we’ll start running your advert, and you will be able to see your results in Campaign Manager Dashboard.

What if my artwork is not approved?

Check the email address associated with your CAASie account. If your artwork isn’t approved by the CAASie team, we’ll send you an email that details why. Use this information to edit your ad or create a compliant one. You can upload the new artwork to be re-submitted for review. 

Screen/billboard owners may not provide a reason for why they did not approve your ad, however you can get in contact with the CAASie team to find out possible reasons. 

Appeal the decision

If your artwork is not approved by CAASie, the email we send to you will explain why. If you require clarification, please reply to that email with details surrounding your concerns. Suppliers are not required to explain why they do not approve your ad, and their decision cannot be appealed.

Prohibited content (AUSTRALIA)

The following prohibited content apply to all CAASie advertisements, however greater restrictions may apply according to the laws, cultural expectations, religions and advertising policies of each region/location/country. It’s important to remember who you are advertising to.

Illegal products or services

Ads must not constitute, facilitate or promote illegal products, services or activities. Ads targeted to minors must not promote products, services or content that are inappropriate, illegal or unsafe, or that exploit, mislead or exert undue pressure on the age groups targeted.

Discriminatory practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

Tobacco products

Ads must not promote the sale or use of tobacco products and related paraphernalia.

Drugs and drug-related products

Ads must not promote the sale or use of illegal, prescription or recreational drugs.

Health and Safety Contradictions

Ads must not promote the sale or use of unsafe supplements, as determined by CAASie or the media owner at its sole discretion. Ads must not depict material contrary to community standards on health and safety.

Weapons, ammunition or explosives

Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.

Adult products or services

Sex and sexuality must be treated with sensetivity to a borad audience and it is extremely unlikely that a Media owner’s will approve adult products. All ads for adult products, including those for contraceptives, must be targeted to people aged 18 years or older.
Ads must not contain content relating to or promoting adult services. 

Adult content

Ads must not contain nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads must not employ sexual appeal in a manner which is exploitative and degrading of any individual or group of people; or where images of Minors, or people who appear to be Minors, are used.

Third-party infringement

Ads must not contain content that infringes on or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please email [email protected]

Sensational content

Ads must not contain shocking, sensational, disrespectful or excessively violent content.

Personal attributes

Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record.

Misleading or false content

Ads must not contain deceptive, false or misleading content, including deceptive claims, offers or business practices.

Personal health

Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight-loss or other health-related products, or promote unexpected or unlikely results. Ads marketed at or for weight loss must be targeted to people aged 18 years or older.

Payday loans, payslip advances and bail bonds

Ads may not promote payday loans, payslip advances, bail bonds or any short-term loans intended to cover someone’s expenses until their next payday. Short-term loan refers to a loan of 90 days or less.

Counterfeit documents

Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.

Prohibited Financial Products and Services

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

Sale of Body Parts

Ads must not promote the sale of human body parts or fluids.

Restricted content (AUSTRALIA)

The following restricted content applies to all CAASie advertisements, however they may be strictly prohibited according to the laws, cultural expectations, religions and advertising policies in different regions/locations/countries. 

Alcoholic Beverages

Alcohol advertising must not: 

  1. Show (visibly, audibly or by direct implication) or encourage the excessive or rapid consumption of an Alcohol Beverage, misuse or abuse of alcohol or consumption inconsistent with the Australian Alcohol Guidelines. 

  2. Show (visibly, audibly or by direct implication) or encourage irresponsible or offensive behaviour that is related to the consumption or presence of an Alcohol Beverage. 

  3.  Challenge or dare people to consume an Alcohol Beverage. 

  4.  Encourage the choice of a particular Alcohol Beverage by emphasising its alcohol strength (unless emphasis is placed on the Alcohol Beverage’s low alcohol strength relative to the typical strength for similar beverages) or the intoxicating effect of alcohol.

  5. Have Strong or Evident Appeal to Minors. 

  6. Depict a person who is or appears to be a Minor unless they are shown in an incidental role in a  natural situation (for example, a family socialising responsibly) and where there is no implication they will consume or serve alcohol. 

  7.  Depict an Adult who is under 25 years of Age and appears to be an Adult unless: 
    1. a. they are not visually prominent; or 
    2. b. they are not a paid model or actor and are shown in a Marketing Communication that has been placed within an Age Restricted Environment

  8. Suggest that the consumption or presence of an Alcohol Beverage may create or contribute to a significant change in mood or environment. 

  9.  Show (visibly, audibly or by direct implication) the consumption or presence of an Alcohol Beverage as a cause of or contributing to the achievement of personal, business, social, sporting, sexual or other success. 

  10. If an Alcohol Beverage is shown (visibly, audibly or by direct implication) as part of a celebration, imply or suggest that the Alcohol Beverage was a cause of or contributed to success or achievement. 

  11. Suggest that the consumption of an Alcohol Beverage offers any therapeutic benefit or is a necessary aid to relaxation.

  12. Show (visibly, audibly or by direct implication) the consumption of an Alcohol Beverage before or during any activity that, for safety reasons, requires a high degree of alertness or physical coordination, such as the control of a motor vehicle, boat or machinery or swimming. 

  13. Be placed within 150m from a school gate. 


Wagering/Gambline advertising must not:

  1. Be directed primarily to minors, this includes the use of super heroes and celebrities who particularly appeal to minors.
  2.  Depict a person who is a minor unless the person is shown in an incidental role in a natural situation.
  3.  Depict a person aged 18–24 years engaged in wagering activities.
  4.  Portray, encourage or condone wagering in combination with the consumption of alcohol.
  5. State or imply a promise of winning.
  6. Portray, condone or encourage participation in wagering activities as a means of relieving a person’s financial or personal difficulties.
  7. State or imply a link between wagering and sexual success or enhanced attractiveness.
  8. Portray, condone or encourage excessive participation in wagering activities.
  9. Portray, condone or encourage peer pressure to wager nor disparage abstention from wagering activities.
  10. Be placed within 150m from a school gate. 

Video Content

Video ads and other dynamic ad types must comply with all of the rules already listed in these Advertising Policies, as well as the below:

Disruptive content

Videos and other similar advert types must not use overly disruptive tactics, such as flashing screens.

Entertainment-related restrictions

Ads for film trailers, TV programmes, video game trailers and other similar content intended for mature audiences must target people who are aged 18 years or older. Depictions of the following content within these Ads are not allowed:

  1. Drug and alcohol use
  2. Adult content
  3. Profanity
  4. Violence and gore

Things you should know

The Advertising Policies apply to all Ads /artworks served by or purchased through CAASie.
Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including disapproval of artworks you have uploaded and termination of your account.
Once displayed, ads are public information. CAASie may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if CAASie believes that disclosure would assist in a lawful investigation.

Political ads must comply with Australian Election Commision (AEC) rules.
Political ads on CAASie will:

    1.  Only include content that is properly authorised, and includes the name and address of the person who authorised it.
    2.  Not display political advertising that contains any misinformation about how to cast a vote.
    3.  Not knowingly display political advertising that amounts to defamation

Political ads are at risk of being rejected by media owners in Australia and are strictly prohibited for assets outside of Australia.

We reserve the right to reject, approve or remove any advert for any reason, at our sole discretion, including Ads that negatively affect our relationship with our users or that promote content, services or activities contrary to our competitive position, interests or advertising philosophy.

These policies are subject to change at any time without notice.