Board types
Every kind of board. One map.
From roadside billboards to waiting rooms. See what each kind of board is good for, what a play costs on it, and what it needs from your ad.
High impact
Billboards
High-impact roadside boards. Maximum visibility. No fuss.
- 17¢Typical play
- 7¢ to 52¢Most plays
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High impact · Low cost
Street Furniture
Premium street-side digital panels placed in high-density CBD and retail precincts.
- 9¢Typical play
- 5¢ to 20¢Most plays
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High dwell · Low cost
Bus Shelters
Reach pedestrians and drivers - right where people wait.
- 12¢Typical play
- 6¢ to 34¢Most plays
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High dwell · High impact
Train Stations
Reach the daily commuter - High dwell & low distractions.
- VariesBy board
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Standard sizing · Low cost
Retail & Shopping
Ads in malls and retail precincts - high-traffic, high-intent environments.
- 60¢Typical play
- 7¢ to $1.10Most plays
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High dwell · Low cost
Gyms
Ads inside gyms - environments full of active consumers.
- 9¢Typical play
- 8¢ to 11¢Most plays
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High dwell · Captive audience
Medical Centres & Doctors' Surgeries
High-attention environments where audiences are seated, receptive, and engaged.
- VariesBy board
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Low cost · Standard sizing
Office Towers
Premium digital displays inside lobbies, lifts, and corporate precincts.
- 15¢Typical play
- 6¢ to 28¢Most plays
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Captive audience · Low cost
Fuel Stations
Ads at petrol pumps - the only time drivers stop and stare.
- VariesBy board
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Typical is the middle play and the range shows historical price variation, in US dollars, from historical plays on US boards. Types with too few recent plays in a market show "Varies".
Not sure which fits?
Tell the cost guesstimator where you want to advertise and what you want to happen, and it suggests the kinds of board to look at.
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