Philadelphia is home to a healthy dose of Urban Panels scattered throughout the main thoroughfares of the CBD. It also offers a range of roadside billboard inventory - courtesy of Clear Channel, Lamar and Outfront. If your audience catches the bus, you're in luck too - the Bus Shelter network of Intersection is also available to buy. Yay.
Arguably, the biggest commuter reach in Philly comes from the expressways, we’re talking the I-76 (Schuylkill Expressway), I-95, and I-676 (Vine Street Expressway), where Outfront and Clear Channel run roadside billboards. For foot traffic, Center City, Rittenhouse Square, and University City are your strongest and most effective retail and nightlife zones.
Intersection's LinkPHL network adds street-level Urban Panel coverage, while its bus shelter network catches commuters on their way to and from work.
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DOOH advertising pricing on CAASie averages around $0.38 per ad play in Philadelphia, with an effective CPM of approximately $18. Use the CAASie Cost Estimator for specifics.
Getting started with DOOH advertising in Philadelphia is easy with CAASie. All you need to do is create an account, browse the map, choose your boards, upload your creative, and wait for your campaign to go live. That usually takes between 1 and 3 days on average. You don’t have to worry about sales calls or contracts.
The key digital OOH publishers available via CAASie in Philadelphia include Clear Channel, Lamar, Outfront Media, and Intersection.
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