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Pricing

Pay per play.

No subscription. No setup fees. You pay each time your ad plays.

Name a budget. See what it buys.

Tune

£200

Readout

Estimated plays

1,110

plays

Low370High2,220depending on the board

of ad timeacross all boards

One way to spread it

5 boards
2 weeks
8 hours/day

showings/hourper board, on average

Estimate details

A rough guide, not a quote. Uses historical prices on UK boards, in British pounds. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.

For your city and your goal

Try the cost guesstimator.

The slider is a quick look. This one works from real boards in the place you choose.

Open the guesstimator Or sign up, it's free

By board

What a play costs.

Historical prices per play for each kind of board. Current prices vary.

  • Roadside billboards

    Big boards on main roads and highways.

    14ptypical play

    Most plays 6p to 28p

  • Street panels

    Digital panels on city footpaths and shopping streets.

    9ptypical play

    Most plays 5p to 14p

  • Bus shelters

    Where people wait, right next to the road.

    11ptypical play

    Most plays 8p to 18p

  • Train stations

    Platforms full of commuters with time to look.

    8ptypical play

    Most plays 4p to 23p

  • Shopping centres

    Mall concourses. High traffic, high intent.

    21ptypical play

    Most plays 7p to 50p

  • Grocery and convenience

    Boards in shops and at the checkout.

    7ptypical play

    Most plays 4p to 14p

  • Gyms

    Boards in front of people who are already motivated.

    8ptypical play

    Most plays 4p to 13p

  • Office buildings

    Lobbies and lifts in business precincts.

    9ptypical play

    Most plays 6p to 42p

Typical is the middle play. The bar shows historical price variation. In British pounds, on UK boards. Kinds with too few boards here are hidden.

Why the price moves.

  • The place. It moves the price most. Some of the bars above run wide for that reason.

  • The hour. Prices can change by hour. Check the boards and times you want in the map.

  • The pace. You set the hours and the spend per hour. Slower stretches a budget over more days.

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