Startups & software

Big boards. Small budgets.

Most startups think digital billboards are for the big players with the agency retainers. They aren't. Pick your boards, upload your ad and pay for each play.

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Test
£50
about 500 plays
Learn
£200
about 2,000 plays
Scale
£1,000
about 10,000 plays

Illustrative, at the typical price

Why it fits

Built for more ideas than budget.

Start small.
There's no subscription and no setup fee, and I don't set a minimum spend. Some publishers do, and I'll tell you before you commit. At the typical price, £50 buys about 500 plays.
No agency in the way.
A laptop and an ad is enough. Pick boards on the map, set a budget, upload your file and go. No account manager, no brief, no callback.
Learn while it runs.
Plays, impressions, screen time and spend show up as they happen. Change the artwork, move the budget or pause for a day, then put more behind what works.

What it costs

Pay per play.

No subscription. No setup fees. You choose the spend, and the boards that suit your goal.

£200Example budget

2,000Plays, about

Estimated plays at the historical typical price. Your choice of boards and hours affects delivery. Not a quote.

Street panels
Digital panels on city footpaths and shopping streets.
9ptypical play
Most plays 5p to 14p
Bus shelters
Where people wait, right next to the road.
11ptypical play
Most plays 8p to 18p
Grocery and convenience
Boards in shops and at the checkout.
7ptypical play
Most plays 4p to 14p
Gyms
Boards in front of people who are already motivated.
8ptypical play
Most plays 4p to 13p
Roadside billboards
Big boards on main roads and highways.
14ptypical play
Most plays 6p to 28p

Typical is the middle play. The range shows historical price variation, in British pounds, from historical plays on UK boards. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.

All prices Try the cost guesstimator

Case study

A YouPay ad on a roadside digital billboard

YouPaya Queensland startup

YouPay launches with a bang.

A buy-now-pay-later challenger with a flagship retailer signed and a launch to make. They chose 23 large billboards and 28 bus shelters across South-East Queensland, with ten creative variants scheduled through the day.

281kAudience reached
22kAds served
62 hrsScreen time

Read the case study

Also on the map for startups

Still thinking?

Questions from startups.

What does billboard advertising cost for a startup?

You pay per play. Most plays cost 5 to 23 pence, depending on the board and the hours. There's no subscription, no setup fee and no contract, so your cost is the plays that run. The pricing page has the prices for each kind of board.

Do I need an agency to buy billboard ads?

No. A laptop and an ad is enough. Choose your boards on the map, set your budget, upload your file and go.

Can I run a campaign with a small budget?

Yes. Set a budget you're comfortable with, see what works, and scale from there. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.

How quickly can I go live?

Setup takes minutes. Your ad then goes to each publisher for approval, and most approved ads clear review within a day.

All FAQs

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