You’ll find that costs can often vary by placement, format and time of day. For example, roadside and shopping centre screens will price differently to transit environments.
As a platform, CAASie has no minimum spend, no lock-in contracts and no managed service fees: you set your own budget and only pay for what runs. That said, some publishers have their own thresholds. JCDecaux, for example, requires a minimum campaign spend of £1,000 before they'll accept artwork. On average across London inventory, you're looking at around £0.45 per ad play with an effective CPM of approximately £36.
