With over 200 boards per square mile in Manhattan alone, you really couldn't walk very far through NYC without being bombarded by OOH ads. In fact, there are so many boards that planning a campaign here can be a bit daunting (my team can help, obviously).
I have access to a number of different publishers all over the city - Intersection, Outfront Media, Lamar, Clear Channel, and a bunch more to explore. The main formats I'd recommend looking into are the Billboards and public transport networks (Subways, Train Stations) as well as the street furniture (Urban Panel) that are scattered across the city.
As impressive as it is, there is more to digital billboard advertising in NYC than just the screens of Times Square.
Whether you want your ads turning heads in Manhattan's Theater District, catching commuters on Astoria Boulevard in Queens, or hitting the eyeballs of the foot traffic across Brooklyn, I’ve got you covered.
You can search by borough or zoom right down to specific blocks on my map.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
DOOH advertising in New York City, specifically on digital billboards, averages $1.02 per ad play and roughly $37 effective CPM. However, pricing shifts depend on format, since subway, street furniture, and retail screens all play by their own rules.
Among the names I work with in NYC are Intersection, Outfront Media, Lamar, and Clear Channel. Plus, there are a few others that I'm still getting to know!
Yes, you can; that's why I’m here. Self-serve, same as setting up a Google or Meta campaign. No upfront costs, no media buyer required, no waiting around for a callback.
The DOOH advertising format options in New York City are immense and plentiful. You can have access to digital billboards, subway and train station screens, street furniture (the LinkNYC network), bus shelters, and retail/gym screens. There are over 12,000 boards in total, across more than 10 publishers.
