Everyone goes to the doctor at some point in their life and waits for 20 - no, 30 - actually, 40 – uhhmm - any minute now?
Yeah – it’s boring. That’s what makes ads great! You have nothing good to do and also enough time to google that thing you’ve seen 5-6 times since you arrived in the waiting room. But it’s also true that there are specific audiences who frequent healthcare venues more often – expecting mothers, families with young children, people over the age of 65, people with chronic pain/conditions, etc.
So, if you have a product or service that speaks to those people – it’s a great environment to gain targeted exposure.
You might be thinking, “but CAASie, everyone is sick – it’s a bit gloomy!”, but you’d be wrong. Ongoing prescriptions, injuries, pregnancy, vaccines, general check-ups – there are so many reasons to visit these locations without having to be unwell.