Roadside billboards dominate the Dallas DOOH advertising space. They line practically every highway and arterial route both into and out of the city centre. As you navigate my map, you'll almost immediately notice that the city has no street furniture/Urban Panels (on a technicality). That's largely because the city has done away with floor-mounted screens and has planted them up high on buildings instead! Thankfully, they’re still viewable at street level and by drivers on the road as well.
You may not find a highly developed public transport DOOH network here in Dallas. After all, the city isn’t exactly built for subway ads. However, train stations and bus shelters are just part of the complete picture. Between retail spaces, gyms, office buildings and other locations that Texans spend their days in, there is no shortage of ways to get your product, service or message in front of the right audience.
When it comes to DOOH advertising, Dallas doesn’t do subtle. You just need to go where the traffic is, and there’s a high chance you’ll find high-impact billboard inventory nearby. This includes along the I-35E, the LBJ Freeway (I-635), US-75/North Central Expressway and the Dallas North Tollway, plus the surface routes feeding Downtown, Uptown and Deep Ellum.
If you want eyes on your ad, that’s where they are: on the roads people already use every day, not tucked away where nobody’s looking.
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