You'll be excited to know that Los Angeles is one of the few US cities where you can run videos on billboards above several lanes of moving traffic (courtesy of WOW Media). You also get access to a large network of Train Stations across LA, as well as a range of street-level signs (Urban Panels) to catch the eyes of the publicly transported - if that's how you roll. Oh, and there are Bus Shelters in Hollywood!
Notable vendors are Clear Channel Outdoor, Lamar, Intersection, Volta, and New Tradition (among others).
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
Pricing on CAASie averages around $1.65 per ad play, with an effective CPM of approximately $54 for billboards. You only pay for what you use — no minimums, no upfront commitments.
Yes, but with an important catch. US federal law does not allow the playing of full-motion video on freeway-facing billboards, as it distracts drivers. So if you were picturing your ad looping on the 405, that's a static placement.
But here's where LA gets interesting. The city has designated entertainment zones and independent municipalities, such as Inglewood, the Sunset Strip in West Hollywood, and the LA Live precinct near Crypto.com Arena, where full-motion digital billboards are actually permitted. WOW Media operates a serious network in exactly these spots, including corridors near LAX and SoFi Stadium. High-traffic, high-visibility, and yes, full video.
No, you don’t. CAASie is fully self-serve – you choose the screens, set the budget, and launch the campaign yourself. If you want expert help, the "Hire an Expert" option is there, but it's not a requirement.
Across the city, from freeway-facing static digital billboards and transit kiosks to Street Furniture and Bus Shelters in Hollywood. Use the live map to find exactly what's available where.
