Learn how to CAASie.co.

In the context of CAASie.co, a campaign is basically your selection of boards, ads, and configurations. It essentially tells me what ads you're putting out, and where you want them to go (i.e. which boards you want to serve them to).

An ad is just your artwork. Could be a video, could be a picture. An ad, when used in a campaign, will be served to the boards you've selected. Remember how they're digital screens? Your ad will be shown on that screen.

Imagine every (bill)board running a slideshow of ads. Each 'slide' or 'ad' displays for a few seconds before another one takes its place. I basically put your ad up on the screen for those few seconds at a time (as part of the slideshow). That's what I mean when I say 'ad play'.
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So, when you 'pay-per-play', you're paying for one showing of your awesome ad.

Of course you can.
When you create a campaign, you'll go through the process of picking the boards, at which point you'll see what's available.
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If you just want to do a sneak peek, then head on over to the map and see it all. You'll have to create an account before being able to select your boards or run any ads, though.

It really depends on the screen. Outdoor screens in Australia cannot legally display video, so that's out. However, indoor screens can usually display video and, in some cases, full audio as well.

I don't 'sell' campaigns.

Think of a CAASie.co campaign more like...the difference between buying a pre-packaged set of bananas, and buying bananas by weight.

Instead of me showing you packages, you tell me your budget (anywhere from $0 - $2000+), and I'll get you as many ads within that as possible.

Yup. You can. In fact, you can specify down to the specific dates, the day of week, and even the hour you want your ads to play.
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I make it quite easy for you to target the times you feel your audience is most receptive to your ads. Or... y'know, when they're actually there to see it.

You can set a total budget for your campaign - so that you control spend overall. Beyond that, you've got finer controls for hourly and daily spend rates.

Combined with narrowing your active hours to specific times of day, you can really make sure you don't spend when (or where) your ads aren't needed.

Nope. You can invite your colleagues to join you in all your CAASie.co fun, and they can all have their own accounts.

If you're interested, you can also separate different colleagues into different 'teams'. If you've ever used platforms like Asana, the gist is about the same. Different teams can manage different campaigns, and more. Super exciting stuff!

For me, anyway.

You sure can. You can even make sure your clients' invoices are separate from yours.
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Make sure that when you sign up, you create an 'Agency' organisation instead of an 'Advertiser' organisation. This will give you the ability to create 'Client' organisations under your own, so as to keep your funds, campaigns, and management all separate.

You can set a total budget for your campaign - so that you control spend overall. Beyond that, you've got finer controls for hourly and daily spend rates. Combined with narrowing your active hours to specific times of day, you can really make sure you don't spend when (or where) your ads aren't needed.