Philadelphia’s DOOH advertising inventory starts with a vast and widespread selection of Urban Panels scattered across Center City’s main thoroughfares. Those street panels and digital billboards are backed by a solid range of roadside billboard inventory on the city’s key expressways. The Bus Shelter network picks up the many commuters who have left their cars at home. Then, for the parts of the day that Philadelphians spend indoors, digital OOH screens in retail and shopping malls and office towers keep that reach going.
Arguably, the biggest commuter reach in Philly comes from the expressways, we’re talking the I-76 (Schuylkill Expressway), I-95, and I-676 (Vine Street Expressway), where Outfront and Clear Channel run roadside billboards. For foot traffic, Center City, Rittenhouse Square, and University City are your strongest and most effective retail and nightlife zones.
Intersection's LinkPHL network adds street-level Urban Panel coverage, while its bus shelter network catches commuters on their way to and from work.
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DOOH advertising pricing on CAASie averages around $0.38 per ad play in Philadelphia, with an effective CPM of approximately $18. Use the CAASie Cost Estimator for specifics.
Getting started with DOOH advertising in Philadelphia is easy with CAASie. All you need to do is create an account, browse the map, choose your boards, upload your creative, and wait for your campaign to go live. That usually takes between 1 and 3 days on average. You don’t have to worry about sales calls or contracts.
The key digital OOH publishers available via CAASie in Philadelphia include Clear Channel, Lamar, Outfront Media, and Intersection.
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