With over 200 boards per square mile in Manhattan alone, you really couldn't walk very far through NYC without being bombarded by DOOH ads. Everyone’s mind immediately goes to the wall-to-wall LED screens in Times Square when they think "digital billboards in NYC", but that's not really where the value is. You’ll find the real opportunities spread out across the five boroughs, and that's exactly what I've got access to. In fact, there are so many boards that planning a campaign here can be a bit daunting (my team can help, obviously).
Right now, that's 12,000+ boards across 10+ publishers NYC-wide, with digital billboard pricing averaging $1.02 per play (~$37 effective CPM).
I have access to a number of different publishers all over the city - Intersection, Outfront Media, Lamar, Clear Channel, and a bunch more to explore. The main formats I'd recommend looking into are the Billboards and public transport networks (Subways, Train Stations), as well as the street furniture (Urban Panels) you’ll find scattered across the city.
As impressive as it is, there is more to digital billboard advertising in NYC than just the screens of Times Square.
Whether you want your ads turning heads in Manhattan's Theater District, catching commuters on Astoria Boulevard in Queens, or hitting the eyeballs of the foot traffic across Brooklyn, I’ve got you covered.
You can search by borough or zoom right down to specific blocks on my map.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
