Apparently, London is one of the most congested cities in the world - which is terrible for commuters but absolutely fantastic for you as an advertiser. And there's no shortage of dOOH inventory available to reach your audience. From Global's Tube Station (Subway) network to JCDecaux's Urban Panels and Bus Shelters as well as their Overground (Train Station) inventory - you can market to your audience ad nauseam (pardon the pun).
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
You’ll find that costs can often vary by placement, format and time of day. For example, roadside and shopping centre screens will price differently to transit environments.
As a platform, CAASie has no minimum spend, no lock-in contracts and no managed service fees: you set your own budget and only pay for what runs. That said, some publishers have their own thresholds. JCDecaux, for example, requires a minimum campaign spend of £1,000 before they'll accept artwork. On average across London inventory, you're looking at around £0.45 per ad play with an effective CPM of approximately £36.
Not unless you just really want to spend one. CAASie was built to smash the myth that you need a six-figure media budget to get on a London billboard. Whether you’ve got £500 or £50,000, you can run a highly targeted campaign on specific screens at the exact times your audience is walking past. As you’re using my self-serve platform, you aren’t paying for a bloated agency layer just to push a button for you.
