For digital out-of-home advertising in the Southern US, Houston is one of the better-covered cities in the region. Luckily, you can access most of it through CAASie without a single phone call or managed service layer.
You’ll find an abundance of Urban Panels all over Houston. Downtown and Midtown are well-served with street-level kiosks, with Orange Barrel Media running a solid network through the CBD. Head out along the major arterial routes, like the I-10, I-45 or I-69, and you're into big-format digital billboard territory, where Clear Channel Outdoor and Lamar are the main players. Traffic flows on those corridors are no joke.
Premium digital billboard screens on EV chargers also boast a strong presence across key retail routes. So if your audience drives an EV, you're absolutely set.
The Galleria area, the Energy Corridor, and Westheimer are all worth a look if you're targeting shoppers or professionals. It's all on the map; go explore!
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Pricing on CAASie averages around $0.12 per ad play, with an effective CPM of approximately $30 for digital billboards in Houston. That said, it varies by format and location – street-level Urban Panels in the CBD are priced differently from a highway digital billboard on I-45. Using the Cost Estimator will give you a number in about 30 seconds.
You’ll find over 1,000 digital screens across Houston, spanning street furniture, Urban Panels, and large-format highway billboards. Publishers include Orange Barrel Media, Volta, Clear Channel Outdoor, and Lamar.
Nope. CAASie is fully self-serve. You just pick your exact screens on the map, set your budget, choose your flight dates, and upload your creative. No managed service layer, no lock-in contracts, no waiting on a sales rep to get back to you. It’s that easy.
There's no mandatory minimum – you pay only for what you use. Most advertisers start small to test performance and scale from there.
