Sydney has digital signs, quite frankly, everywhere. Whether you're shopping, walking the streets, catching the train (or bus), or even just working out, there's probably a digital advertising billboard or sign near you. But for advertisers, agencies and businesses ranging from small start-ups to large enterprises, it’s great, because it means there are an abundance of opportunities to get your message out there.
Technically speaking, "digital signs" is more of a layperson's term. The industry calls it Digital Out-of-Home advertising (DOOH for short), and it covers everything from roadside billboards to train station screens, shopping centre displays, and gym walls. If you've come across terms like programmatic OOH or place-based media, those fall under the same umbrella.
And CAASie gives you access to all of it.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
