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Careful, you might step on my cord.
Image of the CAASie.co mascot, CAASie herself.
Understand the concept

Pick boards & upload ads. I'll do the rest.

Like the title says, it really is that simple. Read on.

Step One

Pick your dates & schedule.

Yep, that’s right - you pick exactly when you want your ads to run and, more importantly, not run.


Why? Because you only pay when your ads are getting live screen time.

Step two

Pick your boards.

Hand-select the boards you want your ads to play on. You can pick down to a single board in a single shopping centre if you want.

In fact, using my map, you'll be able to filter, geofence, and target to find the perfect board (or boards) for your campaign.

Step Three

Upload pretty pictures.

Behind every great campaign lives a great creative. And all you've gotta do is drag n' drop it into your campaign (literally...kind of).

Step Four

Go live!

Once I receive proof-of-play that your ad has definitely played on the specific board, I finally deduct the equivalent number of credits from your account.

Like I said, you're only ever charged for the ads that play!

Some FAQs
Still have doubts?

Here are some
answers.

Ever used the ol' Google Display Network?
Yep, you're paying for impressions where your ads show. Same deal with me.

What is a 'play'?

A “play” is the amount of time that your ad is displayed on screen in one go – measured in seconds. Usually all of the ads that cycle on a billboard or digital screen are the same length. That said, different types of screens will run ads of different lengths. This could be 10 seconds, or it could be all the way up to 60 seconds. Regardless of ad length, it’s considered a single “play” and you are charged according to the value of that play, at that specific time.

Can I book ahead of time?

Not quite. It’s not the same as booking a hotel room – instead your bookings are made in real-time, i.e. just seconds before they display on the screen. What this means is that you need to tell me ahead of time when you want to buy these ads – using a remarkably simple scheduling tool - and I’ll do it on your behalf. Setting this schedule doesn’t guarantee that your ads will play but I will try my very best not to buy ads outside of the schedule.

Can I set a budget?

Yes! You get to set a budget for your campaign (i.e. “I want to spend a total of $2000”), but you can also pace your budget. If you tell me to pace to $10 per hour, this means I’ll spread your ads as evenly as I can across the hour, whilst also trying not to spend more than $10. For example - if one ad play costs $1; you could get up to 10 ad plays, roughly 6 minutes apart.
You don’t have to be that specific - you can also pace to a daily amount or just set it to automatic and let me handle everything.

Can I control when my ads play?

Yes! You can set a schedule of when you want your ads to run and I will do my very best to follow it. Due the real-time delivery, it’s not always perfect. If you are the winner of an auction but there are technical interruptions or delays at the time of showing that ad, it can be scheduled to play a bit later instead. But you will still only pay for ads that played.