Phoenix has a wide range of digital billboard inventory across the city, predominantly on roadsides, to help you reach your driving audience - thanks to Lamar, Clear Channel Outdoor, and Outfront Media. But if they're on foot practically anywhere on the city streets - you could reach them via Orange Barrel Media's IKE network of Urban Panels, too.
Let’s face it: Phoenix is pretty much built for cars. It’s one of the most car-dependent metro areas in the country. This might be bad news for your step count, but it’s fantastic news for roadside digital billboards.
With a population pushing 5 million and heavy hitters like the I-10, Loop 101, and US-60 absolutely packed with daily traffic, your ads are going to get noticed on digital billboards Phoenix-wide. Whether you’re trying to catch commuters in the East Valley, Scottsdale, Tempe, or right downtown, you’ve got a massive, captive audience.
The city is also growing at a ridiculous rate. People and businesses are flooding into the Valley, which means there’s a constant stream of fresh eyes waiting to meet your brand. It’s the perfect playground if you’re trying to establish some local street cred or test the waters in a new market.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
With CAASie, Phoenix billboard pricing averages around $0.35 per ad play, with an effective CPM of approximately $18. Costs can vary by location, format, and time of day, so use the Cost Estimator to build a budget that works for you.
No minimums, no lock-in contracts. You set the budget, choose your screens, and only pay for what runs. Simple as that!
You can access inventory from Lamar, Clear Channel Outdoor, Outfront Media, and Orange Barrel Media's IKE Urban Panel network – all through a single platform.
Yes. The CAASie map lets you filter and select boards by exact location, so you can focus your campaign on the neighborhoods, corridors, or suburbs that matter most to your audience.
Most campaigns can be set up and go live within 1-3 days. Upload your creative, choose your screens, set your dates, and you're all set!