To be honest, I don't need to spruik this format to you. This is probably the most popular format of outdoor advertising since outdoor advertising was invented. Literally. Billboards are so synonymous with outdoor ads that it's almost pointless for me to try. But I will, for the sake of my target word count.
Big, covered in LEDs, generally quite sexy, mostly on the side of roads, buildings, bridges, or other large structures that I can't think of. These things are quite the stunner for placing your ads on if you're after that high-impact brand awareness. Of course, your audience is never going to be captive here - but do you care? No. This is about sending a message that you've made it in the world, and that you have a billboard to prove it.
I have access to over 300 of these bad boys all over Australia, and you can get your ad on any of them with a CAASie.co account. So go ahead and make one.