Being one of the most populous cities in the US, Chicago has quite the range of digital billboard and out-of home advertising inventory - you've got the...well, 'classic' roadside/highway billboards, but you've also got access to a range of other environments perfect for digital billboard advertising, ranging from the Subway/Train networks, to Street Furniture, and even to niche placements like Grocery Stores, Convenience Stores, and so on.
Some of the larger providers in the Chicago market include Orange Barrel Media, JCDecaux, Outfront Media, Intersection, Lamar, and Clear Channel - all of whom have DOOH inventory available via me!
Glad you asked. The heavy hitters are along the expressways, like the Eisenhower (I-290), the Stevenson (I-55), and the Kennedy (I-90/94), where you're reaching hundreds of thousands of commuters daily. For high foot-traffic retail and nightlife placements, the attention shifts towards bustling downtown hubs like River North, the West Loop, and the Theater District. The CTA's 'L' train network adds another layer; perfect for reaching Chicagoans who've left their cars at home.
Between the expressway giants and the street-level urban panels, you've got pretty solid city-wide coverage.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
Pricing on CAASie averages around $0.38 per ad play, with an effective CPM of approximately $40. No minimums, no lock-in, so you only pay for what runs. Use the Cost Estimator if you want to get specific.
Make an account, browse the map, pick your boards, upload your creative, and go. No sales calls, no contracts, no awkward negotiation. The whole thing is self-serve.
The main publishers available via CAASie include Orange Barrel Media, JCDecaux, Outfront Media, Intersection, Lamar, and Clear Channel. That's a lot of inventory in one place.
No. That's kind of the whole point. CAASie is built for brands that don't have a traditional OOH media budget or a media agency on retainer. Start small, see what works.
