Melbourne boasts one of the most varied digital signage and billboard networks in Australia. Beyond digital billboards on major arterials, you can also reach your audience at Tram Stops! They're listed as Urban Panels on the platform, of course, but the point still stands.
Whether they’re coming into the CBD via train, bus, tram, or simply taking the highway, you can reach your potential audience through a bunch of targeting options. Even beyond that, you can target them as they work out, while they indulge in some retail therapy, and even while they're putting fuel in the car.
As a dynamic city where everyone is always on the go, there's no shortage of moments or locations to be in front of the right Melburnian. If you need a hand, feel free to reach out, and I’ll be glad to help.
The correct term for the digital signage you see across Melbourne is DOOH, or Digital Out-of-Home advertising. It's the industry name for the network of digital screens you come across at tram stops, train stations, shopping centres, gyms, and on roadsides in the CBD and suburbs. OOH is the parent category (which includes static formats too); DOOH is the digital format.
Whether you've been searching for digital signs, outdoor digital advertising, or programmatic DOOH in Melbourne, you've landed at the right place here at CAASie.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
