Melbourne is home to some of the most diverse range of boards in Australia. So, not only can you advertise on Billboards (as you might expect), you can also reach your audience at Tram Stops! They're listed as Urban Panels on the platform of course, but the point still stands.
Whether your audience travels into the CBD via Train, Bus, Tram or simply takes the highway - there are a bunch of targeting options to get in front of them. Even beyond that - you can target them as they work out (Gyms), while they shop (Retail), and while they're fuelling up (Fuel Stations + Convenience Stores).
If you need a hand, feel free to reach out to the team and I'm sure they'll be glad to help.
Like Google or Meta ads, I'm an self-service ad platform.
All you have to do is make an account to get started.