This tutorial introduces CAASie, an online platform for launching digital out-of-home (DOOH) ad campaigns, and offers tips for creating effective ad designs:
Keep it Simple: People only have a few seconds to see your ad, so use clear, bold, and simple messaging that’s easy to absorb instantly.
Use High Contrast: Ensure high contrast between text and background for readability from a distance. Online contrast tools can help make text stand out.
Focus on Strong Branding: Use high-quality images and graphics that reinforce your brand in a single glance to maximise the ad’s impact.
Key Tips: For effective DOOH ads, keep the design simple, maintain high contrast, and emphasise bold branding.
0:01 - This is CAASie. It's an online platform allowing you to launch digital out of home campaigns with just a few clicks.
0:08 - It's so easy to use that the biggest issue many customers face is, in fact, what does good creative actually look like?
0:31 - people only have a few seconds to absorb the message. So you really need to keep it simple. Now look over here.
0:37 - This is perfect. This is simple, it's clear, and it's bold. This is what grabs attention, and the message is immediate and easy to read.
0:44 - Now let's talk about contrast. You need high levels of contrast between your text and your background to ensure readability, even from a distance.
0:51 - So there's plenty of contrast tools available online which you can use to make sure that your designs are easy to read, and capture your audience's attention.
0:57 - And most importantly, don't forget about branding and imagery. Like I said earlier, you only have a few seconds with a billboard, so you really need to ensure that you're using strong high quality images or graphics that convey your message quickly and effectively.
1:10 - This ad works really well because not only is it visually striking, but it reinforces the brand in a single glance.
1:15 - So remember, key discipline, use high contrast and focus on strong branding. That's the key to effective creative in digital out of home campaigns.
1:23 - As a designer, I love creating outdoor ads and CAASie makes it all the more easier. So, if you want to take your outdoor campaigns to the next level, visit CAASie and get started.