Designing Great OOH Creative

Difficulty

Beginner

Transcript & Notes.

Summary

This tutorial introduces CAASie, an online platform for launching digital out-of-home (DOOH) ad campaigns, and offers tips for creating effective ad designs:

Keep it Simple: People only have a few seconds to see your ad, so use clear, bold, and simple messaging that’s easy to absorb instantly.

Use High Contrast: Ensure high contrast between text and background for readability from a distance. Online contrast tools can help make text stand out.

Focus on Strong Branding: Use high-quality images and graphics that reinforce your brand in a single glance to maximise the ad’s impact.

Key Tips: For effective DOOH ads, keep the design simple, maintain high contrast, and emphasise bold branding.

Transcript

0:01 - This is CAASie. It's an online platform allowing you to launch digital out of home campaigns with just a few clicks.

0:08 - It's so easy to use that the biggest issue many customers face is, in fact, what does good creative actually look like?

0:31 - people only have a few seconds to absorb the message. So you really need to keep it simple. Now look over here.

0:37 - This is perfect. This is simple, it's clear, and it's bold. This is what grabs attention, and the message is immediate and easy to read.

0:44 - Now let's talk about contrast. You need high levels of contrast between your text and your background to ensure readability, even from a distance.

0:51 - So there's plenty of contrast tools available online which you can use to make sure that your designs are easy to read, and capture your audience's attention.

0:57 - And most importantly, don't forget about branding and imagery. Like I said earlier, you only have a few seconds with a billboard, so you really need to ensure that you're using strong high quality images or graphics that convey your message quickly and effectively.

1:10 - This ad works really well because not only is it visually striking, but it reinforces the brand in a single glance.

1:15 - So remember, key discipline, use high contrast and focus on strong branding. That's the key to effective creative in digital out of home campaigns.

1:23 - As a designer, I love creating outdoor ads and CAASie makes it all the more easier. So, if you want to take your outdoor campaigns to the next level, visit CAASie and get started.

Questions?
Not sure where to start?

I can help.
Kind of.

I have a few courses you can look at to get started with if you're DIY-ing. Or, if you're curious about managed services, reach out.

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