Nashville offers an exceptional audience mix that comprises residents and tourists alike. Davidson County boasts nearly 746,000 year-round residents with a median household income near $77,000. On top of that, Nashville attracted an estimated 17.4 million visitors in 2025, with visitor spending estimated at around $11.6 billion. Between high-profile events like CMA Fest, massive stadium shows, and a continuous lineup of conventions at Music City Center, DOOH advertising in Nashville can potentially deliver year-long, broad daily local coverage alongside massive tourist crowds intent on spending their hard-earned dollars.
