Red Tree Finance: Scaling Regional Reach

"One of our most successful campaigns with CAASie delivered a significant uplift in performance from a key location."

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Summary

Kwasi wanted to supplement Red Tree Finance’s digital strategy with out-of-home advertising in small Australian towns. To reach their target customer demographic, they used CAASie to choose placements in high-traffic areas, reinforcing brand recognition and visibility.

After launching their out-of-home campaign, Red Tree Finance saw a significant increase in Google and Meta metrics and a 300% increase in funded loans from the campaign region.

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The Challenge

With a strong existing digital marketing strategy, predominantly using Meta and Google Ads, Red Tree Finance saw the opportunity to implement digital out-of-home advertising to bring their brand directly to the regional towns where their demographic lived.

However, traditional out-of-home buying usually comes with complex booking processes, limited placement availability and high overheads.

They needed a way to get their campaigns up and running as swiftly and efficiently as possible.

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CAASie Solution

“CAASie fits seamlessly into our marketing strategy by complementing our digital channels with targeted out-of-home placements in high-impact regional locations.”

Kwasi decided to use CAASie for the simplicity of setting up campaigns with little more than an idea and a creative. The ability to choose key locations, particularly regional locations relevant to their ideal demographic, allowed Red Tree Finance to build a consistent presence and solidify their existing digital marketing strategies on Meta and Google.

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Opinion Piece

“We’re planning to continue with DOOH advertising through CAASie. The positive initial results, combined with the ease of execution, have given us confidence to keep investing in the channel as part of our ongoing marketing strategy.”

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Campaign Plan

Campaign Activation:

• Channel: Digital Out-of-Home (DOOH)
• Locations: Regional Australian towns with strong demographic alignment
• Integration: Meta + Google CPC campaigns
• Objective: Increase brand visibility and recognition

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Results

Digital Performance Impact:

• +127% Google click growth
• +148% conversion growth
• +76% increase in click-through rate (CTR)
• 30% reduction in cost per click (CPC)
  
  

Website & Lead Metrics:

• +333% organic sessions
• +66% increase in form submissions
  
  

Business Impact:

• 4× increase in funded loans from a key campaign location compared to prior periods.

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