LeadTree Marketing helps service-based businesses turn online enquiries into paying customers. In this customer story, Director Richard explains how CAASie makes digital billboards simple to use, giving his team greater control over targeting, spend and campaign timing while strengthening the impact of their broader marketing strategy.
The challenge
LeadTree Marketing is a performance-focused digital agency that helps service-based businesses attract, nurture and convert leads.
For them (and many digital agencies), out-of-home advertising has traditionally been difficult to integrate into client campaigns. Complex buying processes, limited flexibility and a lack of control made OOH hard to use alongside fast-moving digital marketing.
LeadTree wanted a platform that was as intuitive and adaptable as the digital channels they already managed.
Why they chose CAASie
One of the biggest reasons Richard continues to use CAASie is its simplicity. Rather than navigating complicated planning processes or relying on specialist knowledge, campaigns can be built quickly with complete control over locations, budgets and scheduling.
"Sometimes I've been almost allergic to the process... there's a lot of smoke and mirrors. What I love about CAASie is it's just easy to use."
Their experience
Smarter Targeting, Better Use of Budget
For LeadTree, effective advertising isn't just about reaching more people. It's about reaching the right people at the right time.
Whether targeting tradespeople early in the morning or scheduling campaigns around customer behaviour, CAASie gives the team precise control over where and when ads appear. That flexibility helps reduce wasted spend while ensuring campaigns are active when they're most likely to influence potential customers.
"We're not necessarily wasting [budget] by being there seven days a week."
Adding Credibility to Digital Campaigns
Digital marketing is most effective when channels work together. By combining online advertising with digital billboards, LeadTree Marketing creates campaigns that extend beyond phones and browsers into the physical world.
That visibility adds another layer of trust. Seeing a brand on premium digital billboards reinforces the credibility already being built through digital marketing, helping businesses feel more established and memorable.
"People aren't just seeing the message on their phones... it adds that credibility to the digital activity that we're doing."
Building Brand Trust
For many consumers, appearing on a billboard still carries the perception of an established brand.
Richard believes digital out-of-home gives businesses the opportunity to build that same level of trust, helping smaller companies appear alongside larger advertisers and strengthening confidence in their brand.
"It's almost like being on TV... it adds that household brand level trust."
Your ads in
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Only pay for what you use. No upfront costs.
Just you, your ads, and billboards.
