For Fearless Records, every new release is an opportunity to build excitement around their artists. In this testimonial, Digital Marketing Director Jake explains how CAASie made digital out-of-home accessible, allowing the team to test campaigns, amplify releases, and launch billboard campaigns anywhere in the world.
The Challenge
Founded over 30 years ago in Southern California, Fearless Records is an alternative rock and metal label, representing multiple artists with audiences globally.
The marketing team needed a faster, more flexible way to support launches across multiple markets.
Traditionally, launching an out-of-home campaign meant committing to plan and budget before knowing whether the concept would work. For a label managing dozens of artists and campaigns each year, that made experimentation difficult.
Fearless wanted a way to test ideas, support individual releases, and scale successful campaigns without the barriers of traditional outdoor advertising.
Why they chose CAASie
With artists attracting audiences around the world, Fearless needed marketing that wasn't limited to a single country or region.
They also wanted to amplify their other marketing channels with out-of-home advertising, to help reinforce social campaigns, streaming activity and PR with a highly visible public presence.
CAASie allows the team to plan and launch campaigns across international markets within their own skill set, data and industry knowledge.
"It means we can do stuff anywhere in the world."
After discovering CAASie, the team started with a handful of small test campaigns.
Instead of committing to a large rollout, they were able to launch targeted campaigns quickly, evaluate the results, and build confidence before expanding their use of the platform.
"We were able to just set up a couple of test campaigns... and then from there, we were on board”
For Fearless, that means every artist’s activation has the opportunity to feel bigger, generate more excitement, and leave a stronger impression on both fans and the industry.
Their experience
Amplification with OOH - Making Every Activation Feel Bigger
One of Fearless' first digital billboard campaigns supported the release of a new single by one of their artists.
The digital billboard transformed what would have been a typical release into something that felt much larger, giving both fans and the artist a tangible presence beyond streaming platforms and social media.
"It made it look way bigger than it would have if we hadn't done this."
Global Campaigns, One Platform
As an international record label, Fearless needs the ability to activate campaigns wherever their artists are gaining momentum.
CAASie gives them access to digital billboards across multiple countries through a single platform, making it easy to launch and manage out-of-home campaigns without navigating different suppliers, buying processes and currencies in every market.
Campaign flexibility and control
Marketing in the music industry moves quickly, and each activation evolves differently. CAASie’s pay-per-play model and campaign control afford Fearless Records the flexibility to scale campaigns up when momentum builds, pause/delay activity when priorities change, or adapt creative and targeting as a campaign progresses
They can also use that flexibility to trial new ideas, measure, and refine their approach over time. This test-and-learn mindset has helped make out-of-home a repeatable part of their marketing strategy, rather than a one-off investment.
"Now, when we're setting up a campaign, we factor CAASie into pretty much everything."
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