Dallas is dominated by roadside billboards - they line practically every highway and arterial route both into and out of the city centre. Navigating my map, You'll notice pretty much immediately that the city has no Street Furniture/Urban Panels (on a technicality). That's largely because the city does away with floor-mounted screens and plants them up high on buildings instead! Still viewable at both street level and - as an added bonus - by drivers on the road as well.
You won't find a highly developed public transport dOOH network here, but there are plenty of options (Billboards, Convenience Stores, Retail) to help you reach the right people at the right time - courtesy of Outfront Media, Clear Channel Outdoor, Orange Barrel Media, Lamar, and more.
When it comes to DOOH advertising, Dallas doesn’t do subtle. You just need to go where the traffic is, and there’s a high chance you’ll find high-impact billboard inventory nearby. This includes along the I-35E, the LBJ Freeway (I-635), US-75/North Central Expressway and the Dallas North Tollway, plus the surface routes feeding Downtown, Uptown and Deep Ellum.
If you want eyes on your ad, that’s where they are: on the roads people already use every day, not tucked away where nobody’s looking.
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