Atlanta has a diverse range of available inventory - and is particularly well suited to target commuters both into and out of the CBD. There are plenty of roadside billboards to target drivers on their daily commute, and also a number of Train/Subway/Bus Shelter/Urban Panel boards to get in front of those who aren't fortunate enough to own a parking spot at work.
I've got access to a number of boards from Outfront Media, Intersection, Orange Barrel Media, and Lamar to name a few.
When it comes to DOOH advertising in Atlanta, the Downtown Connector (I-75/I-85) and the I-285 perimeter arguably provide the biggest commuter reach, putting your ads in front of potentially hundreds of thousands of drivers each day. As you move towards Midtown, Buckhead, and Atlantic Station, the focus shifts to foot traffic and evening spend. In these areas, you’ll find digital screens at gyms, retail establishments, and office buildings, where audiences view those screens on foot rather than behind the wheel. MARTA's rail network adds another angle for reaching Atlantans who've skipped the car altogether.
Between the interstate giants and the street-level urban panels, Atlanta's DOOH coverage runs from the highway down to the sidewalk. The right board, therefore, is usually a question of who you're trying to reach, not whether the reach exists.
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