Sydney has boards quite frankly everywhere. Whether you're shopping, walking the streets, catching the train (or bus), or even just working out - there's probably a board near you. Honestly, it's a bit crazy. But for advertisers, that's great - because recipients of ads cannot hide from it. Yay.
Morbid celebrations aside, creating a campaign in Sydney gives you several options - you might target drivers in the outskirts of the CBD via the extensive range of Billboards from QMS, oOh! Media or JCDecaux. Or you might target public transport users via the network of Urban Panels or the major Train Stations and Bus Shelters.
Or maybe you want the wekeend shopping crowd to see your ads - in which case you'll reach them at any of the Vicinity or Westfield shopping centres (courtesy of oOh!, VMO and Cartology to name a few.)
Technically speaking, "digital signs" is more of a layperson's term. The industry calls it Digital Out-of-Home advertising (DOOH for short), and it covers everything from roadside billboards to train station screens, shopping centre displays, and gym walls. If you've come across terms like programmatic OOH or place-based media, those fall under the same umbrella.
And CAASie gives you access to all of it.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
