Sydney has boards quite frankly everywhere. Whether you're shopping, walking the streets, catching the train (or bus), or even just working out - there's probably a board near you. Honestly, it's a bit crazy. But for advertisers, that's great - because recipients of ads cannot hide from it. Yay.
Morbid celebrations aside, creating a campaign in Sydney gives you several options - you might target drivers in the outskirts of the CBD via the extensive range of Billboards from QMS, oOh! Media or JCDecaux. Or you might target public transport users via the network of Urban Panels or the major Train Stations and Bus Shelters.
Or maybe you want the wekeend shopping crowd to see your ads - in which case you'll reach them at any of the Vicinity or Westfield shopping centres (courtesy of oOh!, VMO and Cartology to name a few.)
Technically speaking, "digital signs" is more of a layperson's term. The industry calls it Digital Out-of-Home advertising (DOOH for short), and it covers everything from roadside billboards to train station screens, shopping centre displays, and gym walls. If you've come across terms like programmatic OOH or place-based media, those fall under the same umbrella.
And CAASie gives you access to all of it.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
Exploring the opportunities that DOOH presents is easier than you might think. Just create an account, choose from over 3,000 digital signs Sydney-wide, set your budget and dates, and upload your creative. That's it. No sales calls, no minimum spend, no lock-in contracts.
Billboard ad plays in Sydney start from an average A$3.03 each, with a CPM of about A$52. Pricing varies by screen type; bus shelters, shopping centres and train stations each have their own rates, as do all our board types. Before you commit to anything, use the Cost Estimator to build your budget.
Pretty much all of them. You can target CBD drivers via QMS, JCDecaux or oOh! Media billboards, reach commuters through Urban Panel and train station screens, or hit shoppers at Westfield and Vicinity centres city-wide. The map shows you exactly which screens are available and where.
Yes, you can; before, during, and after. CAASie shows you the exact screen placements you've selected, so there's no guesswork about where your budget is going.
