Melbourne is home to some of the most diverse range of boards in Australia. So, not only can you advertise on Billboards (as you might expect), you can also reach your audience at Tram Stops! They're listed as Urban Panels on the platform of course, but the point still stands.
Whether your audience travels into the CBD via Train, Bus, Tram or simply takes the highway - there are a bunch of targeting options to get in front of them. Even beyond that - you can target them as they work out (Gyms), while they shop (Retail), and while they're fuelling up (Fuel Stations + Convenience Stores).
If you need a hand, feel free to reach out to the team and I'm sure they'll be glad to help.
The correct term for the digital signage you see across Melbourne is DOOH, or Digital Out-of-Home advertising. It's the industry name for the network of digital screens you come across at tram stops, train stations, shopping centres, gyms, and on roadsides in the CBD and suburbs. OOH is the parent category (which includes static formats too); DOOH is the digital format.
Whether you've been searching for digital signs, outdoor digital advertising, or programmatic DOOH in Melbourne, you've landed at the right place here at CAASie.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
