Between the MBTA's century-old "T" network and digital billboards lighting up I-93, the Mass Pike, and Route 128, Boston's DOOH advertising landscape boasts many moving parts. You could take up an entire week piecing it all together, vendor by vendor, before you've even launched a campaign.
Throughout Boston, my team has access to publishers across OUTFRONT Media, Clear Channel Outdoor, Lamar, and JCDecaux. That means you can plan and book Boston's transit, billboard, and street furniture inventory from just one account instead of four or five!
You'll be excited to know that Boston is home to the oldest subway system in the country, and the train station network on the MBTA "T" – covering the Red, Orange, Blue, Green, and Silver Lines – displays your campaign on DOOH advertising screens in front of commuters with some of the highest transit ridership in the US.
Above ground, you've got digital billboards ready to maximize exposure along I-93, the Mass Pike, and Route 128, plus a serious concentration of screens around South Station, Back Bay, and the Seaport District. If you specifically want to target foot traffic, you’ll find street furniture and bus shelters scattered through the city's most walkable neighborhoods. You also have the option of office-tower and lobby screens if you want to reach the Kendall Square biotech crowd directly at their desk.
Like Google or Meta ads, I'm a self-service ad platform.
All you have to do is make an account to get started.
Pricing on CAASie averages around $0.40 per ad play. CAASie won’t lock you into a contract, so you have flexibility and full control over your campaign budget.
Yes, but static-image dwell time rules still apply. The state of Massachusetts has allowed the installation of digital billboards under regulations introduced in 2012. However, for safety reasons, digital signs (including billboards) located near highways and high-traffic areas cannot display full-motion videos. You’ll typically find full-motion video more commonly available on transit and street-furniture screens, and place-based office and lobby displays, than on freeway-facing bulletins.
No, you don't. CAASie makes the process completely self-serve. You choose the screens, set the budget, and launch the campaign yourself. If you want assistance, I can help you hire an expert, but it's not a requirement.
DOOH advertising in Boston is available citywide, from I-93 and Mass Pike-facing digital billboards to MBTA "T" stations, South Station, Back Bay, the Seaport District, and Kendall Square office towers. Use the live map to find exactly what's available where.
Yes. Boston combines the oldest and one of the busiest transit systems in the US with a dense, walkable downtown and major commuter corridors. It gives DOOH advertisers a mix of high-frequency transit exposure and high-visibility freeway reach in one metro.
