Between the MBTA's century-old "T" network and digital billboards lighting up I-93, the Mass Pike, and Route 128, Boston's DOOH advertising landscape boasts many moving parts. You could take up an entire week piecing it all together, vendor by vendor, before you've even launched a campaign.
Throughout Boston, my team has access to publishers across OUTFRONT Media, Clear Channel Outdoor, Lamar, and JCDecaux. That means you can plan and book Boston's transit, billboard, and street furniture inventory from just one account instead of four or five!
You'll be excited to know that Boston is home to the oldest subway system in the country, and the train station network on the MBTA "T" – covering the Red, Orange, Blue, Green, and Silver Lines – displays your campaign on DOOH advertising screens in front of commuters with some of the highest transit ridership in the US.
Above ground, you've got digital billboards ready to maximize exposure along I-93, the Mass Pike, and Route 128, plus a serious concentration of screens around South Station, Back Bay, and the Seaport District. If you specifically want to target foot traffic, you’ll find street furniture and bus shelters scattered through the city's most walkable neighborhoods. You also have the option of office-tower and lobby screens if you want to reach the Kendall Square biotech crowd directly at their desk.
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