Transcript & Notes.
0:00 - Another commonly asked question is availability. What do you mean by availability and what do you mean by what do you mean when you say that the board hasn't been heard from in the last eight hours or six hours or two hours?
0:17 - Now CAASie works in real time. It works like Facebook [Ads]. Uhm, when when a vacancy arises on any of these screens that you've picked, it pings CAASie to see if there is an ad that has been scheduled to play during that hour.
0:37 - And if your ad is scheduled to play during the hour, then that's when your get your ad gets delivered to that screen.
0:44 - And once it, once we get a confirmation from the screen that the ad is played, that is what you can see on the dashboard as, uh, an ad play.
0:54 - So, uh, the media owners normally, you know, going back to the availability, the media owners normally have. Uh, 8 ads in a loop or 10 ads in a loop.
1:04 - So, if they can't sell all the 8 ads or 10 ads, the vacant slot pings CAASie. So, every loop on every screen that is there available on CAASie pings, pings us to see if we have an advertiser.
1:21 - Who would like to advertise on that slot at that time. If your ad is scheduled to play during that time, and you pick that screen as one of your screens in your campaign, then your ad gets delivered to that screen.
1:35 - And once the ad plays, we get a confirmation that it is played, and you see that on the dashboard. That is what the availability means, the availability indicator means.
1:46 - Now, the other question we always get asked is, if I book ahead in time, whether you get a confirmed ad play or not.
1:58 - Unfortunately, CAASie works in real time. We will not know that. We know that there is a vacancy on a particular board at a particular time unless the board requests an ad from us.
2:08 - And that happens in real time.
