You deserve to know exactly what you're paying for – which screen, which price, which plays.
(Spoiler alert: with me, you always will.)
Set up in minutes. Go live within 1-3 days. No contract. No commitment.
DOOH media buying
/ diː.oʊ.oʊ.eɪtʃ ˈmiːdiə ˈbaɪɪŋ /noun
DOOH stands for Digital Out-of-Home and refers to the advertising screens and digital billboards you see in public spaces. Spaces like train stations, shopping centres and gyms. Basically, anywhere and everywhere that people actually are.
DOOH media buying is the process of purchasing advertising space on those screens. It’s a process that you want (and expect) maximum price transparency and minimum hassle from. Luckily, I’m here to help you carry out the process yourself, in real time, from your browser.
Traditional OOH buying involved phone calls, proposals, negotiation, contracts, and a frankly suspicious amount of "we'll have someone reach out." But self-serve DOOH media buying is the opposite (if you do it properly). You see the price. You pick the screen. You go live. That's it.
DOOH buying used to be a bit of a mess.
Not my words. Well, okay, my words. But also the words of every marketer who's ever waited three business days for a quote on a single billboard.
Nobody actually knew what a screen cost until a salesperson decided to tell them. Sometimes that took a week. Sometimes it never happened.
You're locked in for months – whether your campaign's working or not. Bad timing? Too bad. Change of strategy? Tough luck. Read the contract.
Agency fees, platform fees, "admin" fees. A layer of cost for every layer of middleman. By the time your money reached a screen, you'd lost track of where it went.
Post-campaign reports were full of estimates, assumed impressions, and numbers that were often optimistic at best. Real data? Not really a priority.
Traditional OOH buying involved phone calls, proposals, negotiation, contracts, and a frankly suspicious amount of "we'll have someone reach out." But self-serve DOOH media buying is the opposite (if you do it properly). You see the price. You pick the screen. You go live. That's it.
Every screen on my map shows you the cost-per-play upfront. No quotes, negotiations or waiting around. If it's on the map, you know what it costs.
Every screen on my map shows you an average cost-per-play before you commit; no quotes, negotiations, or waiting. Prices shift with demand, so I automatically set a bid cap for your campaign; if a play costs more than the cap, I'll skip it and re-enter when the price drops. You can let me handle it, or set your own cap manually.
Pay-per-play pricing means you're only charged when your ad actually appears on screen. Not for a booking, or for a slot. For the play – that’s the big difference.
Your dashboard updates live, everything from plays and impressions to spend and screen time. You'll always know exactly what your campaign is doing and what it's costing.
I don't charge to use me. No subscription. No setup fee. No "management" line item. You pay for the ads you buy – and that's it. Your budget goes to screens, not to me.
Start with whatever you've got. Pause whenever you want. There's no lock-in period, and no angry salesperson to deal with if you cancel. Just go.
Browse a live map of 1.5M+ screens worldwide. Zoom in, filter by format and choose the exact face of the exact billboard on the exact street you want.
That's DOOH buying with actual control.
Go from "I want some DOOH" to a live campaign in three easy steps.
Not kidding! Setup takes just minutes, and you can be live within 1-3 days.
What does DOOH media buying actually cost?
Here's the upfront and transparent answer: it depends on the screen, the market, and the publisher.
A billboard on a major highway costs more per play than a gym screen in the suburbs. The difference is that on CAASie, you see the exact price of every screen before you commit to anything.
A cost-per-play rate set by the publisher. Visible upfront. Charged only when your ad actually plays. That's it.
With CAASie, you pay a cost-per-play rate based on real market demand. Prices often fluctuate, so what you see on the map is an average, not a guarantee. It might cost a little more, it might cost a little less. What I do guarantee: you only ever pay for plays that actually happen. Not for bookings, not for slots. Just the plays.
