Pricing for Las Vegas digital billboard advertising generally varies more than most US markets due to the vast range of DOOH inventory available. Roadside screens along I-15 and suburban corridors are competitively priced. Get closer to the Strip or anywhere with serious foot traffic, and the premium kicks in. Either way, you only pay per ad play on CAASie — no minimum spends, no lock-in contracts, no nasty surprises. Run the numbers yourself with the cost estimator before you commit to anything.