As a growing digital transformation company, Neoma needed to build awareness quickly without the delays and overheads of traditional advertising. In this customer story, Founders Gemma and Roisin share how CAASie helped them launch with confidence, test their brand in market, and make an immediate impact.
The Challenge
Neoma helps organisations tackle technology skill shortages by reskilling high-potential employees into future-ready digital and technology roles.
Launching a new brand comes with a unique challenge. Neoma needed to build awareness quickly while ensuring their messaging resonated with the right audience.
Traditional out-of-home advertising often meant agency overheads, lengthy planning cycles and high barriers to entry; an approach that didn't match the speed or agility of their business.
Why they chose CAASie
Launching a new brand in the B2B space can be challenging. Purchasing decisions are rarely made overnight, making visibility, credibility and repeated brand exposure essential to building trust with potential clients.
CAASie gave Neoma the ability to build that presence quickly, helping them put their brand in front of the right audiences while establishing the credibility expected of a growing technology business.
For Neoma, CAASie offered a more modern approach to buying out-of-home advertising. Without relying on lengthy agency processes, the team could plan and launch campaigns quickly, giving them the flexibility to take their brand to market on their own terms.
That ability to move fast was a natural fit for a business built around agility and innovation.
"Being able to go to market so quickly without bloated agency overheads... just really felt right for us."
Their experience
Building a Brand, Not Just Running Ads
As an early-stage business, visibility was only part of the goal. Neoma wanted to understand how people responded to their brand and use those insights to refine their messaging as they grew.
By getting their brand into the market quickly, they were able to gather valuable feedback, identify what resonated with their audience, and continue shaping the experience they wanted to create.
"Being able to see what was actually landing with people... was really valuable."
Making a Big Impact Early
Like many growing businesses, Neoma had always viewed out-of-home as something reserved for large corporate brands.
CAASie changed that perception.
Instead of waiting until they were a larger organisation, they were able to launch with the same high-impact presence as established businesses, building credibility and awareness from day one.
"We just didn't think that we would be able to launch with something like this."
Built for Modern Businesses
Beyond the platform itself, Gemma was drawn to the way CAASie presented itself. The approachable brand, accessible language and intuitive experience reflected the same values Neoma wanted in its own business, making the partnership feel like a natural fit.
"The copy was really fun. It was really accessible. The website was so easy to navigate."
Your ads in
...
Only pay for what you use. No upfront costs.
Just you, your ads, and billboards.
