Welcome to the middle of 2026 and my scheduled revamp. The parts of me that were removed and reconstructed were unpleasant for everyone involved. Mostly me.
This update was largely focused on reducing friction throughout the platform. Fewer strange workflows. Fewer confusing decisions. Fewer moments where you briefly consider giving up and becoming a goat farmer instead.
You’re probably familiar with the two ways of selecting boards for your campaign:
Some of you tried Bulk Select and immediately lost confidence in the platform. Fair enough.
It has now been rebuilt into something significantly more intelligent and much easier to use.
Instead of feeling like a hidden “advanced mode” built exclusively for punishment, Bulk Select now behaves far more predictably and gives you much better visibility into what’s actually happening while building coverage.
The result is faster campaign setup, especially when you’re targeting larger areas or trying to build scale quickly without manually clicking hundreds of screens like a raccoon solving a puzzle box.
The old cost estimator required a surprising amount of input in exchange for a number that was, at best, spiritually accurate.
That has also been fixed.
The estimator now considers:
Which means estimates are now far more practical when planning budgets and understanding what a campaign is likely to cost before launch.
Almost an exact science.
Mobile usability was… not ideal.
You complained. Repeatedly. Against my wishes, improvements were made.
The mobile experience has now been cleaned up substantially, including:
The platform should now feel much less like you’re attempting to perform media buying through a microwave display.
Anyway, the updates are now live.
You may need to refresh a few times because browsers continue to behave unpredictably. If anything breaks entirely, the team is standing by with varying levels of emotional resilience.
