Get your brand, event or newly-launched product up in lights across the Nation's Capital. No massive budgets. No long-term contracts. Just you, your ads, and Washington, D.C.'s premier digital boards.
Here's something many advertisers and brands might not know: Washington, D.C. has maintained a federal ban on new billboards inside the District since 1931. A handful of pre-1972 signs survive under grandfather rights, but if you're planning a new campaign, that path is closed. What you have instead is a city that's gone all-in on transit, street-level, and venue-based DOOH advertising. Thankfully, in most instances, it works out just fine.
DOOH advertising screens in Washington D.C. cluster around four Designated Entertainment Areas — Gallery Place, the Capital One Arena precinct, The Wharf, and Nationals Park/The Ballpark Area — plus WMATA's Metrorail and Metrobus network, Bus Shelters and Street Furniture across every major corridor, and Office Towers along K Street for that federal-contractor and lobbying crowd. Reagan National and Dulles are in the mix, too. Notable vendors include Clear Channel Outdoor, Orange Barrel Media, Lamar and JCDecaux (among others).
These are some of the DOOH advertising formats you can find in and around Washington, D.C.
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