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January 13, 2021

Ad Specs on CAASie

Taryn Syratt

Common ad/creative specs for CAASie

CAASie is a BYO ads system, which means you’ll need to know what size and format of ad to bring. Unfortunately, there are no standards for outdoor advertising across the world. Particularly when it comes to billboards that are often the size of whatever building they’re attached to.  

The good news is that there are some standards for indoor or unique venue screens. That is, they are usually a 16:9 aspect ratio, either portrait or landscape. If that doesn’t mean anything to you – think of the shape of your TV or laptop – they’re generally also 16:9 – so, resolutions like 1920 x 1080 (Full HD), 3840 x 2160 (4k) that you’d typically find on most screens fall under that 16:9 umbrella.

However, most of the screens do not have the ability to resize your ad to fit them (at least not in a way that looks good – Squishy McSquishface). This means that your ad usually needs to be “pixel perfect” – the exact resolution required for the screen it is going to.

So below you’ll find some of the common ad/creative specifications for different formats within Australia and NZ.

Quick notes;  

1. The most common resolution for indoor ads is the same as a typical laptop screen – 1920 x 1080px - although the physical size varies quite a lot.

2. It is typical for larger screens to have a lower resolution than the smaller screens and so the ads will appear smaller when you’re designing them. This is because the screens are further away – you could think of them as having larger pixels instead of more of them.

3. In Australia, if a screen is near a road, it cannot play video ads because it’s distracting to drivers. This means that CAASie blocks video ads on those screen/venue types by default.

4. Most screens and billboards within Australia only accept static or video formats. That means PNGs and MP4s are a go – while HTML packages are currently unsupported (for now).

How CAASie handles ads

When you’re creating your campaign, CAASie will find each unique set of resolution amongst the screens that you’ve chosen. You’ll then upload them into the boxes below;

In most cases, you can only upload the correct resolutions. However, there is a cropping tool available to use in cases where your ads are remarkably similar in resolution. Just make sure that you’re not losing any important parts of your ad if your crop it.  

You can see the specs on these boxes, or the info panel for each screen. However, if you want to keep the specs handy, or send them to your designer, you can download a CSV/excel file that includes all the information you’ll need for designing your ads.

Common specs

The info below gives you an idea of the common specs for different screen and venue types in Australia. Just keep in mind that it’s generalised and won’t include every variation.

Medical

Digital Posters

Design requirements
File type: static; PNG or Jpeg
Common Resolutions: 1080 x 1920px (Portrait)

Text recommendations
Minimum font size: 24pt

Technical requirements
Max file size: 7MB

TVs

Design requirements
File type: Video; MP4
Common Resolutions: 1920 x 1080px (Landscape)
Video sound: Low
Video Captions:  Highly recommended

Text recommendations
Minimum font size for viewing distance: 64pt

Technical requirements
Max vid duration: 30 sec
Max file size: 7MB

Health & Fitness

Digital Totems

Design requirements
File type: Static; PNG or Jpeg OR Video; MP4
Common Resolutions: 1080 x 1920px (Portrait)
Video sound: Prohibited
Video Captions:  Optional

Text recommendations
Minimum font size for viewing distance: 64pt

Technical requirements
Max vid duration: 10 sec
Max file size: 7MB

Wide screen

Design requirements
File type: Static; PNG or Jpeg OR Video; MP4
Common Resolutions: 3840 x 1080px (Landscape)
Video sound: Prohibited
Video Captions:  Optional

Text recommendations
Minimum font size for viewing distance: 72pt

Technical requirements
Max vid duration: 10 sec
Max file size: 7MB

Retail

Free standing/floor level

Design requirements
File type: Static; PNG or Jpeg OR Video; MP4
Common Resolutions: 1080 x 1920px OR 2160 x 3840px (Portrait)
Video sound: Prohibited
Video Captions:  Optional

Text recommendations
Minimum font size for viewing distance: 72pt

Technical requirements
Max vid duration: 10 sec
Max file size: 7MB

Ceiling mounted/eye level

Design requirements
File type: Static; PNG or Jpeg OR Video; MP4
Common Resolutions: 1920 x 1080px OR 3840 x 2160px (Landscape)
Video sound: Prohibited
Video Captions:  Optional

Text recommendations
Minimum font size for viewing distance: 72pt

Technical requirements
Max vid duration: 10 sec
Max file size: 7MB

Extra Large Portrait

Design requirements
File type: Static; PNG or Jpeg OR Video; MP4
Common Resolutions: 768 x 1408px (Portrait)
Video sound: Prohibited
Video Captions:  Optional

Text recommendations
Minimum font size for viewing distance: 160pt

Technical requirements
Max vid duration: 10 sec
Max file size: 7MB

Fuel & convenience

Digital Poster

Design requirements
File type: Static; PNG or Jpeg OR Video; MP4
Common Resolutions: 1080 x 1920px (Portrait)
Video sound: Prohibited
Video Captions:  Optional

Text recommendations
Minimum font size for viewing distance: 72pt

Technical requirements
Max vid duration: 10 sec
Max file size: 7MB

Pump TVs

Design requirements
File type: Static; PNG or Jpeg OR Video; MP4
Common Resolutions: 1920 x 1080px OR 720 x 1280px (Landscape)
Video sound: Yes - Across station
Video Captions:  Optional

Text recommendations
Minimum font size for viewing distance: 24pt

Technical requirements
Max vid duration: 15 sec
Max file size: 7MB

Elevator/Lobby (NZ only)

Design requirements
File type: Static; PNG or Jpeg OR Video; MP4
Common Resolutions: 1080 x 611px (Landsacpe)
Video sound: Prohibited
Video Captions:  Optional

Text recommendations
Minimum font size for viewing distance: 64pt

Technical requirements
Max vid duration: 10 sec
Max file size: 7MB

Bus Shelter

Design requirements
File type: Static; PNG or Jpeg
Common Resolutions: 1080 x 1920px (Portrait)

Text recommendations
Minimum font size for viewing distance: 72pt

Technical requirements
Max file size: 7MB

Taryn Syratt
A scientist-turned-CAASie-ist. Taryn is a natural-born introvert with no fear of awkwardness. She writes about all things CAASie, strategy and other interesting bits.
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