LCC Group x CAASie

For strategic brand agency LCC Group, great campaigns are built around understanding where audiences are, what they're doing and how to reach them at the right moment. Founder Laura Campion shares how CAASie has made digital out-of-home a more accessible, targeted and adaptable part of that strategy.

The challenge 

LCC Group is a strategic brand agency focused on building brands and campaigns around a deep understanding of the customer.

For many of LCC Group's clients, traditional out-of-home came with a level of cost and commitment that made it difficult to include alongside other channels.

And when outdoor was part of the plan, finding the right locations could be a time-consuming process. Understanding individual sites, their orientation and how they fitted into a customer's journey often required significant research - or even physically visiting them.

LCC needed a way to make outdoor more accessible to clients while making it easier for their own team to plan effectively.

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Why they chose CAASie

CAASie allows LCC Group to bring out-of-home into integrated campaigns for clients who may previously have ruled it out.

Rather than treating outdoor as a standalone media buy, the team can use it to extend the customer journey beyond digital channels - reinforcing campaigns in the places their audiences actually spend their time.

"Now it means that it's really accessible to more clients... we can create those integrated campaigns, bringing the digital into the real world."

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Their experience 

Planning Around the Customer Journey

LCC Group maps how audiences behave across weekdays and weekends, identifying where they're likely to be and what they're likely to be doing.

CAASie lets the team turn those insights into highly targeted out-of-home campaigns. They can pinpoint individual digital billboard locations and choose the specific times that align with the audience's movements rather than buying broad coverage and hoping to reach them.

"To be able to pinpoint a specific site and say we just want it at this specific time is a huge game changer."

This gives LCC the ability to make out-of-home a deliberate part of the customer journey, reaching audiences at moments that make sense within the wider campaign.

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Smarter Planning, Without the Legwork

Finding the right digital billboard shouldn't require driving around looking at them.

Previously, Laura would sometimes visit sites herself to understand the location, orientation and whether a particular board made sense for the campaign.

With CAASie, the team can explore individual locations through the platform - even in suburbs they're completely unfamiliar with - making it faster and easier to evaluate potential placements.

"Being able to jump on there and look at each of those specific locations was absolutely brilliant and saves so much time and energy."

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Control From Launch to Optimisation

For LCC, control doesn't end when a campaign goes live.

With CAASie, the team can build and launch campaigns themselves, monitor performance as they run and make changes based on what they're seeing. Instead of waiting until a campaign finishes to identify what they could have done differently, they can act on those insights while there's still time to make an impact.

"We're able to get in and make changes throughout the campaign while it's live."

That combination of ownership, speed and real-time optimisation allows LCC to manage out-of-home much more like the other digital channels in its media mix.

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