CAASie Advertising Policy.
Our Advertising Policies provide guidance on what types of advertising content are allowed on out-of-home assets. When you upload an artwork, each artwork/ad is reviewed against these policies.
Artworks will also be reviewed by the owners of any digital screens or billboards to ensure that the content is appropriate to display on their assets.
Advertising Policy 2021
Last edited 29-12-2020
These policies are subject to change at any time without notice.
WHAT WOULD YOU LIKE TO KNOW?
The artwork review and approval process.
Before Ads appear on any digital screen, they’re reviewed to make sure that they meet our Advertising Policies and are appropriate for display. After CAASie has reviewed the artwork, each supplier (i.e. screen/billboard owner; collectively “Media Owners” or “Owners”) will have final approval over the content which may or may not be displayed on their assets. Some councils and building owners will also restrict or influence ad content. This process may take up to 12-48hrs (on working days), depending on location.
What we consider
During the artwork approval process, we will check images, text and targeting (i.e. where the artwork will be displayed). Your ad may not be approved if:
- The content is not fully functional or does not suit the location or screen type.
incorrect file specs, cropped or broken video, or contains audio where audio is restricted.
- It does not meet professional quality standards for billboards and display screens
Video content should be the same quality as you would expect for TV advertisements and static content should be well designed for use on billboards.
- It is too hard to read or otherwise unclear
If the colours of text and background clash on LED screens, or the font is too fine or decorative.
- It does not match the product/service promoted or does not have a clear advertising message
It should be clear to viewer what the ad is promoting and which brand/company it is for. An image that does not relate to the product/brand or a logo/icon with no message will not be approved.
- It does not fully comply with our Advertising Policies
- There is any conflict of interest or location-specific restrictions
If your ads are destined for a competing brand’s venue.
What happens after an artwork/ad has been reviewed?
After your ad has been reviewed, you’ll receive an email notification letting you know if your ad has been approved by the CAASie team (“pending final approval” on the campaign dashboard) and within 48hrs the Media Owner will also approve or disapprove the artwork (“approved”/ “rejected” or “not approved” on the campaign dashboard).
If it is approved, you will not get an email notification from the Media Owner, so check the dashboard before your campaign is due to begin. If approved, we will start running your ad, and you will be able to see your results in the campaign dashboard.
What if my artwork is not approved?
Check the email address associated with your CAASie account. If your artwork is not approved by the CAASie team, we will send you an email that details why. If applicable, we will provide feedback which you can use to create and submit/upload a new ad for approval.
Media Owners may not provide a reason for why they did not approve your ad; however, you can get in contact with the CAASie team to find out possible reasons. If the Media Owner has notified us of any concerns, we will pass the information on to you via the email associated to your account. You may not communicate directly with the Media Owner about artwork approvals.
Appeal the decision
If your artwork is not approved by CAASie, the email we send to you will explain why. If you require clarification, please reply to that email with details surrounding your concerns.
The Media Owners are not required to explain why they do not approve your ad, and their decision cannot be appealed.
Prohibited content (AUSTRALIA)
The following prohibited content apply to all CAASie advertisements, however greater restrictions may apply according to the laws, cultural expectations, religions, and advertising policies of each region/location/country. It is important to remember who you are advertising to.
Illegal products or services
Ads must not constitute, facilitate or promote illegal products, services or activities. Ads targeted to minors must not promote products, services or content that are inappropriate, illegal or unsafe, or that exploit, mislead or exert undue pressure on the age groups targeted.
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Ads must not promote the sale or use of tobacco products and related paraphernalia.
Drugs and drug-related products
Ads must not promote the sale or use of illegal, prescription or recreational drugs.
Health and Safety Contradictions
Ads must not promote the sale or use of unsafe supplements, as determined by CAASie or the media owner at its sole discretion. Ads must not depict material contrary to community standards on health and safety.
Weapons, ammunition or explosives
Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.
Adult products or services
Sex and sexuality must be treated with sensetivity to a borad audience and it is extremely unlikely that a Media owner’s will approve adult products. All ads for adult products, including those for contraceptives, must be targeted to people aged 18 years or older.
Ads must not contain content relating to or promoting adult services.
Ads must not contain nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads must not employ sexual appeal in a manner which is exploitative and degrading of any individual or group of people; or where images of Minors, or people who appear to be Minors, are used.
Ads must not contain content that infringes on or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please email [email protected]
Ads must not contain shocking, sensational, disrespectful or excessively violent content.
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record.
Misleading or false content
Ads must not contain deceptive, false or misleading content, including deceptive claims, offers or business practices.
Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight-loss or other health-related products, or promote unexpected or unlikely results. Ads marketed at or for weight loss must be targeted to people aged 18 years or older.
Payday loans, payslip advances and bail bonds
Ads may not promote payday loans, payslip advances, bail bonds or any short-term loans intended to cover someone’s expenses until their next payday. Short-term loan refers to a loan of 90 days or less.
Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.
Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
Sale of Body Parts
Restricted content (AUSTRALIA)
The following restricted content applies to all CAASie advertisements, however they may be strictly prohibited according to the laws, cultural expectations, religions and advertising policies in different regions/locations/countries.
Alcohol advertising must not:
- Show (visibly, audibly or by direct implication) or encourage the excessive or rapid consumption of an Alcohol Beverage, misuse or abuse of alcohol or consumption inconsistent with the Australian Alcohol Guidelines.
- Show (visibly, audibly or by direct implication) or encourage irresponsible or offensive behaviour that is related to the consumption or presence of an Alcohol Beverage.
- Challenge or dare people to consume an Alcohol Beverage.
- Encourage the choice of a particular Alcohol Beverage by emphasising its alcohol strength (unless emphasis is placed on the Alcohol Beverage’s low alcohol strength relative to the typical strength for similar beverages) or the intoxicating effect of alcohol.
- Have Strong or Evident Appeal to Minors.
- Depict a person who is or appears to be a Minor unless they are shown in an incidental role in a natural situation (for example, a family socialising responsibly) and where there is no implication they will consume or serve alcohol.
- Depict an Adult who is under 25 years of Age and appears to be an Adult unless:
- a. they are not visually prominent; or
- b. they are not a paid model or actor and are shown in a Marketing Communication that has been placed within an Age Restricted Environment
- Suggest that the consumption or presence of an Alcohol Beverage may create or contribute to a significant change in mood or environment.
- Show (visibly, audibly or by direct implication) the consumption or presence of an Alcohol Beverage as a cause of or contributing to the achievement of personal, business, social, sporting, sexual or other success.
- If an Alcohol Beverage is shown (visibly, audibly or by direct implication) as part of a celebration, imply or suggest that the Alcohol Beverage was a cause of or contributed to success or achievement.
- Suggest that the consumption of an Alcohol Beverage offers any therapeutic benefit or is a necessary aid to relaxation.
- Show (visibly, audibly or by direct implication) the consumption of an Alcohol Beverage before or during any activity that, for safety reasons, requires a high degree of alertness or physical coordination, such as the control of a motor vehicle, boat or machinery or swimming.
- Be placed within 150m from a school gate.
Wagering/Gambline advertising must not:
- Be directed primarily to minors, this includes the use of super heroes and celebrities who particularly appeal to minors.
- Depict a person who is a minor unless the person is shown in an incidental role in a natural situation.
- Depict a person aged 18–24 years engaged in wagering activities.
- Portray, encourage or condone wagering in combination with the consumption of alcohol.
- State or imply a promise of winning.
- Portray, condone or encourage participation in wagering activities as a means of relieving a person’s financial or personal difficulties.
- State or imply a link between wagering and sexual success or enhanced attractiveness.
- Portray, condone or encourage excessive participation in wagering activities.
- Portray, condone or encourage peer pressure to wager nor disparage abstention from wagering activities.
- Be placed within 150m from a school gate.
Video ads and other dynamic ad types must comply with all of the rules already listed in these Advertising Policies, as well as the below:
Videos and other similar advert types must not use overly disruptive tactics, such as flashing screens.
Ads for film trailers, TV programmes, video game trailers and other similar content intended for mature audiences must target people who are aged 18 years or older. Depictions of the following content within these Ads are not allowed:
- Drug and alcohol use
- Adult content
- Violence and gore
Things you should know
The Advertising Policies apply to all Ads /artworks served by or purchased through CAASie.
Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including disapproval of artworks you have uploaded and termination of your account.
Once displayed, ads are public information. CAASie may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if CAASie believes that disclosure would assist in a lawful investigation.
Political ads must comply with Australian Election Commission (AEC) rules.
Political ads on CAASie will:
- Only include content that is properly authorised and includes the name and address of the person who authorised it.
- Not display political advertising that contains any misinformation about how to cast a vote.
- Not knowingly display political advertising that amounts to defamation
We reserve the right to reject, approve or remove any advert for any reason, at our sole discretion, including Ads that negatively affect our relationship with our users or that promote content, services or activities contrary to our competitive position, interests or advertising philosophy.
These policies are subject to change at any time without notice.