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Can I schedule my ads for a specific time on a specific day?

Published

March 5, 2024

Yes you can! The whole point of CAASie is to let you deliver your ads exactly when you want them, and not otherwise.

The trouble is that CAASie is not a booking tool. In other words, the system can only deliver ads in real time - and is subject to real-time availability fluctuations on the boards. When you set up a campaign, you'll get the opportunity to set both dates and a schedule. The dates define the start and end points of the campaign, while the schedule will dictate to CAASie when she can serve ads on your behalf:

This means, when a board you've chosen for your campaign requests an ad, CAASie will only respond in the allocated window of time that you've chosen. This is the most powerful tool you have in your arsenal when it comes to conserving budget for your advertising - schedule your ads only when you want them to play and you'll drastically minimise wastage.

To understand a bit more about how this works - Here’s a detailed article into the mechanics of programmatic advertising. And here’s a quick overview of exactly what that means for you.

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