First and foremost, the ads will be in public spaces - spaces that, unlike online ads/platforms, people can’t opt out of.
It’s going to be visible to people of all ages, backgrounds, and sensitivities; including children, commuters, tourists, and passersby who didn’t choose to engage with your brand/content.
As a result, the out-of-home (OOH) industry holds itself to higher standards than digital channels. It's not just about taste - it’s about public responsibility, legal compliance, and community standards.
On top of that, OOH is considered a premium advertising channel. It’s often used by major brands, governments, and trusted institutions. This creates an environment where credibility matters, and where content must meet both visual and ethical standards to maintain trust in the format.
