Published online: https://mumbrella.com.au/caasie-partners-with-advertising-agency-maker-street-632083
Mumbrella FYI | June 23, 2020
Self-serve outdoor advertising platform, CAASie, has partnered with rapidly growing branding and advertising agency, Maker Street, to extend their reach across Australia and provide additional support to their advertisers.
The value that CAASie brings to its users, beyond the ability to self-serve outdoor ads, is the growing network of agencies and experts that they have access to. Partnerships like this form the backbone of the company’s strategy to incorporate outdoor advertising into more measurable and targeted omni-channel campaigns.
The partnership between the two Brisbane-based companies enable CAASie’s users in the Brisbane and Melbourne to access support more easily, while giving clients of Maker Street access to over 10,000 digital out-of-home advertising screens all over the globe.
“We’re excited to be working together with Maker Street on growing this space – many small businesses are quite familiar with digital advertising but are yet to explore the outdoor advertising avenue,” says Jeff Jaraved, Lead Engineer at CAASie.
“For the most part, this is simply because they didn’t know this kind of technology existed, nor the fact that our partner agencies could easily manage it on their behalf.”
Casey Midgley, CCO and partner at Maker Street, explains that “Bringing new age technology like CAASie to our clients and partners is something we continually strive for here at Maker Street. CAASie has enabled us to bring much more value to our clients at the right time (and the right place) when it matters most to them, and this is something I’m actually (ridiculously) quite excited about.”
“Personally, I’m delighted to implement CAASie and all her sass throughout the agency.”
The recently rebranded Maker Street has seen significant growth over the last 12 months leading to a consolidated effort to provide creative advertising with a more ‘human’ focus. With offices in Brisbane and Melbourne, and having worked across a vast number of media formats for other high-growth brands (such as Hayylo, a tech company making waves across the aged care sector, and renewable energy company, SEM Group), Maker Street prides itself on its independence and agility.
“CAASie is designed for small and growing businesses, so it’s important for us that our partners are on the same page with their needs and values. Putting the heart first is something that really resonates with our advertisers.” says Jaraved.