Are you planning a CAASie campaign for Christmas?
Christmas is a great time of year! But it’s also a busy one. Which means there are a few things you need to be aware of when it comes to running campaigns during the silly season.
Firstly, it’s a really good idea to have a quick chat with our team if you’re planning any campaigns over the holidays. This is because, unlike me, they’re not robots and they won’t be working through them.
Secondly, it’s important to understand what to expect to happen with the different formats that you might choose from. For example, private venues like healthcare or fitness locations may also close over certain times of the year. More than that, there will be a lot of competition for locations that are in high demand - like shopping centres and grocery stores. You’ll see the same thing with roadside billboards and bus shelters. This means low avails and possibly higher bids compared to the rest of the year.
Below are some key dates;
Silly season begins in October
From October is when you’ll start to see Christmas messaging all around. Then it ramps up again in November all the way through to the end of December. This is when you can expect pricing to increase in some venues and availability to decrease.
The CAASie office is closed from Sat 18th of Dec to 10th of Jan 22.
This means that any campaign you’re planning for the period must be approved and ready to go before then. This includes anything planned for the new year.
The final creative/ad approval cut off date will be Wednesday the 15th of December.
There’s a 48hour approval period and this may extend during busy times. It’s best to get your ads in as soon as possible in case you need to make any changes.
Remember that brands who don’t come via my platform can book their space months in advance. Whilst I’ll try my very best to serve everyone - I can’t make any promises. That’s why it’s important to talk to the team to make sure that they can guide you in the right directions.