Objective:
To identify and resolve the reasons why a campaign has suddenly stopped spending.
Key Steps:
Step 1 - Check Budget:
Action: Verify if the campaign has run out of budget.
Steps:
- Review the total budget allocated for the campaign.
- Compare the allocated budget with the campaign's current spend.
- Ensure that the remaining budget is sufficient for continued spending.
Notes: A campaign will stop spending if the budget is exhausted or insufficient.
Step 2 - Check Board Availability:
Action: Ensure that the boards or placements are still available.
Steps:
- Verify that the ad boards or placements have not been removed or become unavailable.
- Check the availability status of each board or placement.
Notes: Unavailability of boards can halt campaign spending.
Step 3 - Check Campaign Schedule:
Action: Confirm if the campaign is scheduled to run on the current day or at the present time.
Steps:
- Review the campaign's schedule to see if it includes the current date and time.
- Adjust the schedule if the campaign is not set to run during the current period.
Notes: Incorrect scheduling can prevent a campaign from spending.
Step 4 - Check Spend Limit:
Action: Verify that the campaign has not reached any of its spend limits.
Steps:
- Review the campaign's hourly and daily pacing settings.
- Compare the current spend with the spend limit.
- Check if the campaign has reached its hourly, daily or overall spend limit.
Notes: Reaching the spend limit will cause the campaign to stop spending until the limit is adjusted.
Things to look out for:
Double-Check: Ensure each possible reason is thoroughly checked before making changes to the campaign settings.
Communication: Communicate any adjustments or findings to relevant team members or stakeholders to maintain transparency and coordination.
Tips for Efficiency:
Regular Monitoring: Continuously monitor campaign spend and performance to identify issues early.
Record Keeping: Maintain a detailed record of budget allocations and spending to track campaign progress accurately.
By following these steps, you can effectively troubleshoot and resolve issues related to a campaign that has stopped spending.
